We all have heard that instagram’s thread has hit 30 million users….So let’s get insights what is thread and why it is a hot topic in this article Introducing Threads: Instagram’s New Microblogging Platform.

What is thread?

Threads is an exciting microblogging platform offered by Instagram, drawing inspiration from Twitter and even being dubbed as the potential “Twitter Killer.” As the frontrunner in the microblogging space, Twitter has faced its fair share of controversies, and Meta (the parent company of Instagram) aims to capitalize on this opportunity by providing a more “sanely moderated” alternative.

Described as a conversations app, Threads allows users to create text-based posts with a limit of 500 characters. Additionally, users can share photos and videos up to five minutes long. The app bears some resemblance to Twitter, sporting a minimalistic interface with familiar options like liking, commenting, reposting, and sharing threads.

Since Threads is closely integrated with Instagram, users can log in using their Instagram usernames and conveniently follow the same people they do on the main platform.

Downloading and installing Threads on your phone is a breeze. Simply head to the Google Play Store for Android devices or Apple’s App Store for iOS devices. Threads is accessible not only on mobile devices but also through desktop browsers. To make things even more convenient, Instagram has created a customizable ticket featuring a QR code. By typing “threads” in the Instagram search bar, users can obtain this ticket, which leads them directly to Threads’ official website or the app store for seamless download and signup.

Threads experienced tremendous success on its first day of launch, amassing an impressive user base of over 10 million within just seven hours. To put this achievement into perspective, popular social audio application Clubhouse, seen as a significant rival to Twitter, took nearly three years to reach the same number of users. Another Twitter competitor, Mastodon, a decentralized social networking company, also boasts 10 million users currently.

Instagrams’ new microblogging platform Threads’ success was somewhat expected, considering its affiliation with Instagram and its massive user base of over 2.35 billion active users. Users can effortlessly transfer their Instagram usernames and other details to Threads. However, like many other Meta applications, there is a catch: once on Threads, users cannot delete their Threads profile without deleting their Instagram profile as well. While users have the option to deactivate their Threads profile, their data will still be stored on the Threads server.

Threads distinguishes itself from Twitter by offering a cleaner and smoother user experience. Meta has taken popular features from its competitors and executed them admirably, resulting in a platform that feels like a refined version of Twitter. As Twitter’s usability becomes more cumbersome under Elon Musk’s leadership, Threads is perceived as a breath of fresh air.

How is it different from Twitter? Will it give stiff competition to Twitter?

Several Twitter features that contributed to its unique community experience are absent on instagram’s new microblogging platform Threads. These include hashtags, trending lists, and Twitter Spaces, which is similar to Clubhouse. Nevertheless, users seem undeterred by Meta’s privacy practices, as Threads offers a comparable experience to Twitter without the PR challenges that Twitter has faced lately.

Why has EU not allowed Threads?

At present, Threads has not been launched in the European Union (EU) due to the need for regulations governing data sharing between Threads and the Instagram app. Meta is awaiting further guidance on the Digital Markets Act, which introduces new competition rules for large online platforms regarding their use of market power. The EU’s DMA rules could potentially impose stricter laws on data sharing to prevent market cartelization and biased promotion of in-house products.

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What are the potential privacy issues associated with using Threads?

Concerning data privacy, there are some valid considerations when it comes to Threads. Mandatory disclosures on iOS reveal that the app may collect sensitive information from users to profile their digital activities. This includes health and financial data, precise location, browsing history, contacts, search history, and other sensitive information. However, it is worth noting that Twitter also collects similar information, including browsing history, purchases, and contacts. The primary distinction between Threads and Twitter in terms of data collection is related to financial data, but Twitter does not have any payment features on its platform.

It is important to note that Meta has faced criticism in the past regarding user privacy. They have had some public instances where user privacy was compromised. However, it is worth mentioning that Twitter has also faced its fair share of privacy concerns.

In conclusion,  Instagram’s Threads offers an exciting alternative to Twitter with its cleaner interface and familiar features. While it is not currently available in the EU due to regulatory considerations, Threads has gained significant traction and popularity. Like any social media platform, there are data privacy concerns, but both Threads and Twitter collect similar types of information. As users weigh the pros and cons, Threads has shown great potential to become a formidable competitor to Twitter in the microblogging space.